The brief was to create a scalable modular stand/environment to operate as a tasting/sales/chill out area that can be set up by 2-3 people and used at events such as Splore / Laneways. The Redeem stand needed to be easily identifiable and brand aligned whilst existing within a defined set of parameters.
CLIENT Redeem
ROLE Creative Director
The two pre existing Redeem kegerators had been custom built as portable objects but lacked the gravitas needed to create an open bar type feel in a festival environment.
We repurposed the two kegerators by designing the bar structure around them to bring the stand to life.