iPhone Launch Activation

Spark wanted to own the media coverage for the new iPhone 6 launch without using any direct reference to Apple. We changed the way people queue by creating ‘The Worlds Smallest Queue’. Top customers were selected and approached to get a 3D printed version of themselves to queue for them. The window display drew inspiration from the iconic New York Apple store design.


Spark / Sherson Willis

Creative Direction, Art Direction

Spark Store Window Display & Activation

Original 3d Renders

Digital Billboards