Ark was tasked with designing a life-sized Emoji House to launch Spark’s home security system, Morepork. The house was bold, playful and highly shareable using emojis as a visual language to speak to everyday home moments, from family life to unwanted visitors.

Positioned in Spark’s atrium, the installation created hype in the lead-up to launch, drew in media attention, and became the stage for the official reveal. It also acted as a live demonstration space, showing the Morepork system in action within a stylised but relatable environment.