
Spark —
Morepork
RESPONSIBILITIES
CREATIVE DIRECTION
DESIGN DIRECTION
CLIENT
MOREPORK
SHERSON WILLIS
-
Ark was tasked with designing a life-sized Emoji House to launch Spark’s home security system, Morepork. The house was bold, playful and highly shareable using emojis as a visual language to speak to everyday home moments, from family life to unwanted visitors.
Positioned in Spark’s atrium, the installation created hype in the lead-up to launch, drew in media attention, and became the stage for the official reveal. It also acted as a live demonstration space, showing the Morepork system in action within a stylised but relatable environment.
HOUSE BEFORE LAUNCH
MOREPORK HOUSE - ACTIVATED
Spark launched Morepork with a live presentation by Jason Paris, then CEO of Spark Home, Mobile & Business.