Spark
Worlds Smallest Queue
CLIENT
SPARK
SHERSON WILLIS
RESPONSIBILITIES
CREATIVE DIRECTION
ART DIRECTION
WINDOW DESIGN
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To create hype around the launch of the new iPhone, we tapped into the cultural phenomenon of queuing. Instead of waiting in line, top Spark customers were invited to have 3D-printed mini versions of themselves made to stand in their place. These tiny figures formed ‘The World’s Smallest Queue’ inside a custom-built window display, inspired by the iconic design of Apple’s New York flagship store.
SPARK — QUEEN STREET STORE
Spark's Queen Street store window became a focal point, drawing the attention of iPhone seekers, curious passersby, and media.
WINDOW DISPLAY
STEVE DUNSTAN MEETS 3D SELFIE
3D RENDER CONCEPT
